Mobile Devices vs Print Media: What is preferred by the adults?

A report released by eMarketer, which is conducted by the New York-based market research firm. That adults use most of their time with their mobile devices rather than with the print media (newspaper and magazines).

Dated December 12, 2011, The average adult spends 65 minutes (1hr : 05mins) with their mobile device, while on the print media is only 44 mins. 10 minutes spends on reading magazines and 26 minutes on the news papers. see the data below.

This would be the first year since eMarketer started taking their time tally back in the year 2008, where adults spent most of their time in mobile technology than on prints.

But, we still do not know how much time of these adults spent on mobile devices reading magazines and newspapers over the internet.

For mobile advertisers, this is a great news for them. Having a longer average of time means a higher possibility that they are going to be seen by vast variety of consumers. Mobile advertising is expected to continue its growth by 2015 sharing Billion dollar to the market.

How about printing? does printing industry will continue to grow? Accoring to the marketresearch.com:

"Despite the ubiquity of digital content, the centuries old printing business is still with us; reports of its demise have been premature. The printing industry went through a digital revolution of its own in the 1990s, and digital techniques have been rapidly replacing traditional offset presses ever since. The new technologies have allowed it to evolve capabilities geared toward more customization, better document management, and environmentally conscious materials and methods."

"The printing category covers the technologies enabling the new and traditional printing industry and the evolution of the printing service sector. The reports cover new concepts such as Web to Print as well as individual printing sectors such as periodical manufacturing, marketing and advertising printing, and books."

So, let us hope that printing industry continues to grow and provide more opportunity to all of us.

If you want to know some information about printing you can visit Tonerboss.com online trusted firm in terms of printing information and products.

Denise Rasalan
Owner, Great Prints Solutions

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